Genre: Animated Action-Comedy
Format: 45 min (2D animation) HD
Tone: Upbeat, humorous, positive, aspirational
Values: Courage, friendship, family, teamwork, diversity
Target: Children 6-12
Strategy: Create authentic, fun and aspirational content that kids will love and parents support.
The show is a 45 minute or (2x22) animated action-comedy TV special for ages 6-12. The concept is based on a children's sports fiction novel called "The Hoop Kid from Elmdale Park”. It's a action packed coming of age story that illustrates the importance of personal courage, perseverance, teamwork and community. This story was designed to also serve as a run-up to a 11 minute animated series titled, Elmdale Park.
The story is set in Elmdale, a small basketball town in the midwest. It's a diverse, close-knit community centered around it's legendary Recreation Park, Elmdale Park. Rich in basketball history and tradition Elmdale Park had always been the cornerstone of the town and something for the community to be proud of.
The story centers around the small but courageous Bernard Jones, an eighth grade basketball prodigy, who goes to stay with his grandparents in Elmdale for the summer. While he is there, he forms a basketball team to take on the local bullies in the annual Elmdale Park basketball tournament—which Elmdale hasn't won in 20 years. The stakes are high because this year the future of the historic Park is at stake and dependent on Bernard and his team winning the whole thing. The ruthless millionaire, Victor Franco, wants the Park shut down and turned into a city dump for his own personal gain. There are some zany twists and turns along the way, including a talking basketball. In addition to learning important lessons about community, teamwork and advocacy, Bernard bonds with both his father and grandfather over their shared love of hoops. Although, the characters in the story have a huge problem to solve, they know to band together with teamwork, being positive and by utilizing their new learned skills.
The story will focus on character and the comedy being drawn from the players shenanigans, relationships with each other and with the opinionated G5, Bernard's computerized talking basketball and side kick.
Non-Profit: Boys & Girls Clubs of America
Original Book Trailer: The video below was a fun little book trailer we originally produced to promote the first edition of the book, "The Hoop Kid from Elmdale Park". You will notice the style and look of the characters was originally skewed much younger. We have since re-designed the characters to skew a little bit older and work better for basketball action. (Pictured above)